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Reputation Management
 The value of your good name is impossible to measure. Protecting that value, now and for the future, is crucial. Partners in Holt & Germann have helped many clients identify, research, plan and carry out proactive programs to protect and enhance their image - with decision-makers, the public and consumers. For example, when McDonald's Corp. was besieged by critics of its packaging and waste management practices, we conceived and implemented the award-winning McRecycle USA Program, the nation's largest corporate commitment to the purchase of recycled materials. The program succeeded in vaulting McDonald's to the top of the list of America's most environmentally responsible companies, according to an Advertising Age survey. It also led to a partnership, facilitated by partners in Holt & Germann,  between McDonald's and the Environmental Defense Fund on solid waste management planning, the nation's first working relationship between a major corporation and a national environmental group. We also assist corporations and government agencies with reputation management activities at the community level, including the development and facilitation of community relations, public affairs, media relations, public participation and grassroots advocacy programs.
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