Marketing Communications
The technological revolution spawned by the computer age has created new marketing challenges for companies seeking to introduce technology-based products. Henry & Germann has planned and implemented many market development and communications programs for high-technology products in the computer, biotech, environmental and medical fields.
Today, as never before, there's a crossover and an interdependence - in effect, a new synergy - between public affairs and marketing considerations. Social, political, regulatory and public pressures in the health, environmental, communications and computer technology arenas have created a new set of marketing challenges and opportunities for companies operating in this dynamic environment.
Our work in this area ranges from the creation of strategic marketing plans, marketing materials, web sites and innovative interactive publicity and promotional campaigns to the development of strategic partnerships with third-party allies who can help our clients achieve their marketing objectives
